Napa Valley Wine Tasting Fee Index

POSTED ON February 26, 2014 | IN Tasting Rooms, Wine News | BY joe

sign for tasting room

How much $$ for tasting?

You’re heading to the Napa Valley and wondering how much to figure on tasting room fees for your travel budget. You are not alone. Our readers will often email us asking questions related to tasting room fees. What should I expect in tasting room fees on our vacation? Are the fees the same from winery to winery? Are there any tasting rooms in Napa that do not charge a fee? Where can we get a discount or two-for-one tasting coupons? This got me to thinking how much tasting room fees have increased over the years. There was once a time when no winery in the Napa Valley charged customers to taste their wine. I have no idea how much tasting room fees increase each year. I’m sure someone out there has done a reliable study, and that is more likely a survey for industry wine folks. I want something as a gauge for the wine country traveler who visits our Website looking for that information. I decided to devise a quick and easy, but unscientific, Napa Valley Wine Tasting Fee Index, one that I can update a couple of times per year. It will be interesting to do a chart year to year on the increases in these wine-tasting fees. At the very least, the Index will give a ballpark figure when someone asks how much the tasting fees are in the Napa Valley.

Napa Valley Wine Tasting Fee Index

For the index I decided on a nice, easy, round number of ten wineries. I decided that, since most folks travel Highway 29 when visiting the Napa Valley, to focus on wineries between Napa and Calistoga on this road. I selected wineries on this route that are highly visible and popular. They are all open daily and visitors can pop in any time that the tasting room is open.

sequoia grove

Sequoia Grove – $15 for wine tasting

Just about every winery in the Napa Valley has a range of tasting options. Reserve tasting, library tasting, food and wine pairing, barrel samples, and a tour and tasting. For each of the selected wineries, I am tracking only the tasting fee for a basic, or lowest priced, level of tasting. Currently, these are the established tasting room fees as of February 2014 at these ten wineries for a basic tasting.

  • Alpha Omega – $25
  • Beaulieu Vineyards – $15
  • Beringer Wines – $20
  • Grgich Hills -$20
  • Louis Martini -$15
  • Peju Province -$20
  • Provenance – $25
  • Rutherford Estate – $15
  • Sequoia Grove – $15
  • Whitehall Lane – $15

Doing a calculation, the average Napa Valley tasting fee for a basic tasting is $18.50. Five of the wineries charge $15, three at $20, and two at $25.

I always remind readers that there are ways to save on tasting room fees, especially in the Napa Valley. Check with your hotel concierge, who will more than likely have two-for-one tasting coupons. You can always share a tasting with your partner. I find that the host will pour a tad more than if it was just one person tasting. A few wineries will waive the tasting fee if you purchase a certain dollar amount of wine. For budgeting purposes, use the Index to estimate how much to set aside for tasting fees depending on the number in your party and how many wineries you plan to visit.

Provenance - $25 for wine tasting

Provenance – $25 for wine tasting

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